Ontarios Magazine for History,
Heritage, Nostalgia, Nature, Environment, Travel and the Arts
Journey through country villages
and forgotten places from our past, dig into some great local
history, participate in the expression and interpretation
of the rural landscape through the artists eye, explore
the world of nature as well as current environmental concernsthese
are some of the themes that our readers have come to enjoy
over the years. Also in every issue, The Country Connection
explores tips on country living, nostalgic stories of long-gone
days, as well as modern life in rural Ontario and beyond.
Reader
Profile:
The Country Connection's
readers experience a relatively comfortable lifestyle and
enjoy spending time in the country, whether occassionally,
seasonally or all the time. Many are active adults or seniorsincluding
"zoomers" who enjoy nature-friendly, outdoor
and leisure activities.
Below are some of the highlights of our survey conducted in
2003. Of the 600 surveys sent to a random selection of subscribers,
289 were returned, for a success rate of 48%.
Readership
Demographic:
Average Household
Income: $35,000 - $75,000
Male: 48%
Female: 52%
Age Profile: 45-54 15%; 55-64
20%; over 64 58%
Readers per copy: 2.8
Retired: 66%
Employment: 26% employed (private
sector, public sector, professional), 8% self-employed
Ownership: Home 92%, Cottage
32%, Retreat Property/Homestead 20%
Primary Residence: 36% rural,
11% village, 19% town, 35% city
They
Keep It:
69% of our readers
keep the entire issue for future reference.
29% passed their magazine on to others.
Readership
Activities:
Vacation Preferences:
34% at the cottage, 31% travelling in Ontario, 20% travelling
in the rest of Canada, 20% travelling abroad, 12% camping
Time Spent in the Country: 43%
all the time to most of the time, 27% a few weeks, 16% a few
days
Major Activities in the next 2 years:
Landscape 62%, Redecorate 39%, Renovate cottage 14%
Leisure Activities: Reading
92%, gardening 66%, relaxation 46%, arts & crafts 45%,
cooking 40%, physical fitness 40%
Recreational Activities: Nature
& wildlife viewing 75%, Auto touring 65%, hiking 47%,
canoeing/kayaking 33%, skiing 27%, outdoor adventuring 26%,
biking 23%
Readership
Number of readers through
subscription: 1,893
(Based on subscription
figures November 2012)
Number of readers through
newsstand sales: 1,912
( Number based on actual
2011 summer newsstand sales)
Total paid readership: 3,805
(Total number does not
include controlled mailing, complimentary copies, samples, digital, or library subscriptions)
For percentage of subscriptions
by geographic region, go to our Circulation
page.
To see what our readers are saying about The Country Connection
Magazine, go to our Mailbox
page.
|